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Selecting a Date Range

The date range filter decides which posts and which data you see in Insights. It lets you control whether you're doing a quick status check or spotting trends and patterns over longer periods.

If you're brand new to Insights, start with the Introduction to KNOWYOURCHAT Insights.

The key point: a short range shows you "What's happening right now?". A longer range shows you "What works in general?".

This matters especially on social media because individual posts can be outliers. One viral clip can "dominate" a 7-day range, while a 90-day view shows much better which formats work reliably.

How meaningful the data is also depends heavily on how regularly you post. If you only published 1–2 posts in a week, "last 7 days" is often too thin to draw real learnings from. In that case, it's worth switching to 30 or 90 days so you have enough comparison data.

Changing the date range (step by step)

  1. Open Insights. If you want to narrow down by platform first, use the platform filter in Insights.
  2. Click the date range in the top center, for example Last 30 days.
  3. Select the range you want:
    • Last 7 days
    • Last 30 days
    • Last 90 days
    • Last 365 days
    • Custom (your own range)
  4. The view updates automatically.

Custom date range (e.g. analyzing campaigns)

If you want to analyze a campaign, a launch, or a specific phase in a targeted way, use Custom.

That way you can select the exact range, for example:

  • from campaign start to campaign end
  • around a launch (compare before/after)
  • for a specific test window (e.g. a new hook variation)

When do I use which range?

Last 7 days

Good for:

  • a quick weekly check
  • short-term learnings ("Which posts took off this week?")
  • current tests (hook, format, posting time)

Last 30 days

Good for:

  • a "normal" monthly overview
  • format comparisons within one platform
  • team review and planning for the next month

If you want to use the detail view for this, see Post details: Overview vs. interaction.

Last 90 days

Good for:

  • more stable conclusions, since outliers have less impact
  • comparing campaign phases
  • adjusting your content strategy

Last 365 days

Good for:

  • long-term trends
  • spotting seasonality (e.g. holidays, events, seasons)
  • looking back: which formats deliver consistently?

Seasonal effects (why the date range matters)

Some content performs completely differently depending on the season. That's not just about topics (holidays, events) but also about usage behavior: during vacation periods or at certain times of day, communities react differently than in everyday life.

So if you want to judge whether a format is "really" good, a longer range helps. That way you avoid optimizing for short-term peaks that only happened because of an event or a campaign.

Examples:

  • events and holidays
  • summer vs. winter (different usage)
  • launch phases or campaigns

The rule of thumb: the more strategic the question, the longer the date range should be.

Best practices

  • Filter by platform first, then pick the range. That way your comparisons are fair.
  • 7 days = operational, 30/90 days = tactical, 365 days = strategic.
  • If posts seem to be "missing", the date range is often the cause: extend to 90 or 365 days.If data is missing despite the right range, see Why is data missing in Insights?.

✅ Recommendation: Use 7 or 30 days weekly for quick learnings, and 90 days once a month for a more stable conclusion.

Need personal help? Email us at support@knowyourchat.de