What can I see in Insights?

What can I see in Insights?

Insights gives you a quick overview of your performance (KPIs, trends, activity, and demographics), and afterwards you can compare individual posts in detail.

If you're completely new to Insights, start with Introduction to KNOWYOURCHAT Insights.

On the left you'll find two areas:

Overview: dashboard view for KPIs, trends, activity, and demographics
Posts: table view for comparing individual posts

2) Overview: KPIs & trends

At the top of the Overview you'll see KPI cards (depending on platform/account), typically:

Total posts (in the selected period)
Followers / follower growth
Impressions
Engagement rate

Each KPI comes with its development over the period (trend/history), so you don't just see the current state, but also the direction.

3) Posting activity: how regularly did you post?

Below the KPIs you'll find an activity analysis, e.g.:

posting activity in the selected period
an overview of when posts were published
values like longest streaks (where available)

This helps you put performance peaks into context (e.g. whether growth is linked to a higher posting frequency).

4) Performance analysis: top posts & metric focus

In the performance analysis you'll see, among other things, a list of your top posts.

You can switch the focus of the analysis (as visible in the tabs), e.g.:

Impressions
Engagement
Likes
Comments

That way you can rate the same posts once by reach/views and once by interaction.

5) Demographics: where is your community based?

Under Demographics you'll find (depending on the available data) a map view and analyses such as:

top countries
top cities

This helps you better understand where your community is based and which regions respond particularly well.

6) Posts (table): compare posts

In the Posts area you'll see a table of your published posts with key metrics (depending on platform), typically:

title/preview + platform icon
published on
views/impressions
likes
comments
shares
reach
engagement rate

Above the table you can – as in the screenshot – filter, e.g. by:

platform
post type
media type

7) Time period & accounts (incl. custom)

Whether Overview or Posts: at the top you choose your time period:

7, 30, 90, or 365 days
custom (your own period, e.g. for campaign/launch analyses)

You can also select several accounts to bundle or compare analyses.

If you want to know how the platform filter works in detail, see Platform filter in Insights.

8) Post details: what's behind the numbers?

If a post in the top list or in the table catches your interest, click it to open the post details.

Depending on platform and post type, you'll find there, e.g.:

overview (most important metrics)
audience/demographics (where available)
interaction (where available)
video-specific values (e.g. watch time, audience retention)

If you want to understand the logic of the tabs better, continue with Post details: overview vs. interaction.

✅ Best practice: Use Insights as a routine: once a week a quick look at the Overview → then open 2–3 top posts → carry the learnings over into your next posts.