Build your social media strategy with AI
Define goals, audiences, platforms, KPIs and content pillars. Nova helps you turn them into a clear strategy your AI crew uses across the entire workflow – for more focus, consistency and measurable results.
- A strategy for every year and every workspace
- Nova supports your strategic direction
- Used automatically in content, planning and insights
Your strategy shouldn't disappear into a document
Many businesses have a strategy. In slide decks, documents or someone's head. Yet day to day, posting happens spontaneously, every channel chases different goals and nobody knows whether content actually contributes to company goals.
- Not up to date
- Not connected
- Not visible to the team
Your strategy shouldn't disappear into a document
Many businesses have a strategy. In slide decks, documents or someone's head. Yet day to day, posting happens spontaneously, every channel chases different goals and nobody knows whether content actually contributes to company goals.
- Not up to date
- Not connected
- Not visible to the team
The Strategy Hub makes your strategy usable every day
All strategic information in one place – automatically used by your AI crew across your entire social media workflow.
- Platforms & roles
- KPIs & goals
- Content pillars
- Strategy & priorities
Your strategy in 5 steps
How to build a clear social media strategy that works – in real life, every day.
Define the basics
Set the name, year and platforms for your strategy.
Align platforms
Define audiences and roles per platform.
- TikTok
- YouTube
Set KPIs
Choose and define measurable goals.
- Reach
- Engagement rate
- Follower growth
- Comments
- Likes
Build content pillars
Describe topics, formats and impact for your pillars.
Save your strategy
Review, save and share it with your team.
A strategy per workspace, year and team
Brand, location, department or client – every workspace works with the right strategy and the right access.
- ActiveStrategy 2026Jan 1, 2026 – Dec 31, 2026
- CompletedStrategy 2025Jan 1, 2025 – Dec 31, 2025
- CompletedStrategy 2024Jan 1, 2024 – Dec 31, 2024
- A dedicated strategy for every workspaceIndividual and flexible.
- Strategies for individual yearse.g. 2026, 2027 and beyond.
- Complete history & evolutionTrace, compare, learn.
- Individual permissions per workspaceCollaborate safely and in control.
- ActiveStrategy 2026Jan 1, 2026 – Dec 31, 2026
- CompletedStrategy 2025Jan 1, 2025 – Dec 31, 2025
- CompletedStrategy 2024Jan 1, 2024 – Dec 31, 2024
For teams. For brands. For more structure.
Work on the right strategy together – with the right access for your team.
One strategy your AI crew follows
Working together for your success
Your AI crew works as a team, so your social media presence is not just on-brand but successful too.
More about the AI crew
Creates content that fits your strategy and your content pillars.
Helps you sharpen your strategy, assess changes and derive next steps.
Creates content that fits your strategy and your content pillars.
Helps you sharpen your strategy, assess changes and derive next steps.
Frequently asked questions about the Strategy Hub
Start your social media strategy with Nova now
Set up your strategy, connect goals, platforms and KPIs and let it work for you across the entire workflow.
- For every team and every workspace
- Create a strategy for every year
- Automatically improve content, planning and insights
- GDPR-compliant & Made in Germany