KNOWYOURCHAT 2.0: An Evening That Shows Where Social Media Is Really Heading

Louis Markelstorfer

April 2, 20266 min read

KNOWYOURCHAT 2.0: An Evening That Shows Where Social Media Is Really Heading — Jona Fellisch ushers in a new era with his keynote on KNOWYOURCHAT 2.0.

On April 1, 2026, Rödental didn't just witness a relaunch — it witnessed a genuine new beginning.

At the Digitale Manufaktur, KNOWYOURCHAT 2.0 was unveiled — a new version of the platform that makes one thing clear: social media is going to change. Faster, more structured, and smarter than ever before.

More than just a product update

It was clear from the moment people arrived: this is no ordinary tech event.

Visitors from Coburg, the region, and beyond came together — with curiosity, ideas, and a shared interest in finally thinking about social media in a more efficient and structured way.

At the center stood one clear message:

Social media has to work — not just for those who can invest hours every day.

Louis Markelstorfer, CEO of KNOWYOURCHAT, and Jona Fellisch in conversation with visitors.

KNOWYOURCHAT 2.0: the new foundation

Version 2.0 is not a facelift. It's a fundamental step forward.

The platform was rethought from the ground up — with one clear goal:
teams should work faster, achieve better results, and stay in control while doing so.

Jona Fellisch presents version 2.0 of KNOWYOURCHAT.

The AI Crew: from ideas to content in minutes

A highlight of the evening — and the moment that stuck with many — was the unveiling of the AI Crew.

An integrated team that doesn't just assist, but thinks along with you.

The AI Crew accompanies the entire process:

from the first idea
through variants and fine-tuning
to the finished, ready-to-publish post

And here's the crucial part:
it doesn't work in isolation, but in the context of your brand, your tone of voice, and your goals.

What used to take coordination, feedback loops, and time now happens in one continuous flow.

An impulse becomes structure.
Structure becomes content.
And content becomes communication that works.

KNOWYOURCHAT introduces the new AI Crew.

The centerpiece: the new AI Studio

If there was one moment that defined the direction of KNOWYOURCHAT 2.0, it was the unveiling of the new AI Studio.

This is where everything happens.

The AI Studio isn't a feature — it's the central place where content is created, developed further, and perfected. A space that provides structure without restricting creativity.

Ideas are no longer "collected somewhere", but translated directly into content.
Clearly guided, logically structured, and above all: immediately actionable.

The result:
less chaos, fewer context switches — more focus on what really matters.

In seconds, the AI Crew creates a ready-to-publish post in the AI Studio.

The moment that made it all tangible

The live demo made clear what this means in practice:

Take a photo. Upload it. Set the direction. Done.

What seems almost trivial at first glance reveals, on closer inspection, the real strength of KNOWYOURCHAT 2.0: the perfect interplay of AI Studio and AI Crew.

The AI Studio provides the framework — structured, clear, and to the point.
This is where the context is created: content, goals, tone of voice.

The AI Crew brings it to life.

It steps in at exactly this moment, understands the direction, and within seconds develops concrete content, variants, and wording — tailored to what is needed right now.

No switching between tools.
No detached AI prompts.
No break in the workflow.

Instead, a continuous process emerges in which structure and intelligence interlock.

In no time, a simple impulse becomes a finished, consistent post — without friction, without detours.

What became visible here is more than just efficiency:

It's a new way of working.
Connected. Intuitive. And finally designed for everyday life.

Thomas Knorr, CEO of datadice GmbH, during his keynote on the strategic relevance of artificial intelligence.

Voices that carry weight

That KNOWYOURCHAT 2.0 isn't just technologically convincing but also creates value in real-world use became clear from several perspectives that evening.

With Thomas Knorr (CEO of datadice GmbH) and Björn Cukrowski (Deputy Managing Director of the Coburg Chamber of Commerce and Industry, IHK), two voices took the stage who don't just observe AI, but actively use and shape it in their day-to-day business.

Thomas Knorr put the role of artificial intelligence into strategic perspective and made clear how crucial it is for companies to understand AI not as a trend, but as an integral part of how they work.

Björn Cukrowski brought the hands-on perspective — concrete, tangible, and straight from everyday work. The IHK has been actively using KNOWYOURCHAT for several months, measuring concrete results and continuously optimizing its social media work:

"For us, KNOWYOURCHAT is a real game changer in our day-to-day work. It brings structure, speed, and reliability to our social media work — and above all, it makes teamwork noticeably easier."

Björn Cukrowski, Deputy Managing Director of the Coburg IHK, reflects on the positive experiences of working with KNOWYOURCHAT every day.

When perspectives meet: the panel discussion

After the talks by Thomas Knorr and Björn Cukrowski came the panel discussion, moderated by Julian Schiemann, Product and Marketing Leader at Deutsche Dienstrad. Together with Bernd Schell, Lead Marketing and AI at Deutsche Dienstrad, they had an in-depth exchange about how artificial intelligence is used in companies today and what concrete value it delivers.

Bernd Schell, Thomas Knorr, Julian Schiemann, and Björn Cukrowski (from left to right) share their experiences with the audience.

The discussion was practical and immediately relatable. It wasn't about abstract visions, but about concrete experiences, measurable efficiency gains, and the deliberate use of AI in everyday work. In the end, one thing became clear: companies that create the right structures today and use AI purposefully can organize teams more efficiently, execute content faster, and safeguard quality at the same time.

The panel discussion made clear once again that KNOWYOURCHAT 2.0 is not just a technological update, but a tool that can fundamentally change how teams work — intelligent, structured, and ready to use right away.

More than just opinions — real perspective

What made this part of the evening special was the combination of strategy, practice, and experience.

No buzzwords, no abstract visions — but clear assessments, honest insights, and concrete examples.

That is exactly what showed what KNOWYOURCHAT 2.0 is about at its core:

Not technology for technology's sake.
But solutions that work in everyday life.

An evening that connects

After the unveiling and the presentation of the new features of KNOWYOURCHAT 2.0, the informal part of the evening began: networking, exchange, and encounters.

Ideas were shared, contacts were made, and perspectives were broadened. Guests from Coburg, the region, and beyond took the opportunity to start conversations, exchange experiences, and discuss the possibilities of AI-assisted communication directly.

At test stations, visitors can try out the new version 2.0 of KNOWYOURCHAT.

It was exactly this mix of substance, inspiration, and genuine interaction that made the evening so special. Every moment — from the expert talks to the personal conversations — reflected why KNOWYOURCHAT 2.0 is not just a tool, but a true partner for companies that want to make social media more efficient, smarter, and more creative.

We're taking the energy of this evening with us — and we're looking forward to everything that comes next. A launch is only the beginning; the real journey begins with the people who make the difference.