How do I create a post in Posts?

➕ How do I create a post in Posts?

The Posts area is ideal when you want to prepare posts in a structured and efficient way instead of "on the fly". Rather than clicking through individual days in the calendar, you work here as in a central production and overview list: you create posts, add media, write texts, set labels, and move content step by step into the right status.

This is especially helpful when you:

• want to prepare several posts in one go (batch work)
• structure content by format or campaign (e.g. via labels)
• first collect posts as a draft and later submit them together for approval
• want to switch quickly between several posts without losing context

In short: the content is created in Posts – you then check the final timing and the distribution across the week in the Calendar.

If you first want to get a general sense of Posts, start with Introduction to the Posts area.

Before you start (quick check)

So you don't get stuck while creating, quickly check:

• The desired account/channel is connected → Adding social media channels.
• You have the necessary permissions (e.g. create draft, request approval, schedule) → Inviting your team & assigning roles (Admin, Editor, Creator, Viewer).
• If you work with assets: images/videos are ready at hand.

If you later see "too much", filters help (account/status/labels) → What can I filter by in the Posts area?.

Step by step: creating a post

1. Open the Posts area.
2. Click Create post at the top right.
3. Select the account/channel.
4. Give the post a title or a short label.
5. Add media.
6. Write your caption -> Optional: use our AI to create text variants per platform and target audience →
7. Decide what should happen next:If you want to look up statuses in the calendar context: Understanding statuses & approvals in the Calendar.
   • save as a draft
   • request approval (details: Approval & review in Posts)
   • schedule directly (if everything is final)
8. Set labels to make format/campaign/priority visible → Labels for posts and Labels in Posts.

Tip: combine Posts + Calendar

• Create and edit posts in Posts.
• Then set timing and distribution in the Calendar.

This gives you speed in creation and clean planning.

If you're looking for the right view for this: Calendar views: month and week.

Related pages

• Difference between Calendar and Posts
• Approval & review in Posts
• Labels for posts
• Labels in Posts
• What can I filter by in Posts?
• KNOWYOURCHAT publishing
• Calendar