How do I create posts for Instagram?

How do I create posts for Instagram?

Here you'll learn how to create, schedule, and publish Instagram posts in KNOWYOURCHAT – either manually (Calendar/Posts) or with the new AI Studio (AI Crew).

Before you start (2-minute check)

Is the Instagram account connected? → How do I connect an Instagram account to KNOWYOURCHAT?
Is it clear what's possible via the API? → API capabilities for Instagram
Are there known limits? → Limitations on Instagram

Option 1: Create manually (Calendar or Posts)

A) Create a post in the Calendar

You can create posts directly in the Calendar.

Month view: hover over a day → plus (+)
Week view: hover over a day → Create post

The post editor then opens.

B) Create a post in "Posts"

Alternatively, go to the Posts area and click Create post at the top right.

In the post editor (for both options)

Give your post a title.
Select Instagram as the platform.
Choose the post type (e.g. post/story – depending on what's available).
Upload your media.
Write the caption (yourself or with AI support).
(Optional) Add labels.
(Optional, depending on your role) Request approvals.
Schedule date & time or save as a draft.

Option 2: With the AI Studio (AI Crew)

In the AI Studio you share your idea directly with the AI Crew and have a post draft built from it in seconds.

Typically you'll get:

caption suggestions that match your goals
wording that fits your brand voice
variants (e.g. different hooks/CTAs)

You then turn the draft into a post and schedule it or submit it for approval (depending on your role).

More on this: Creating your first post: manual vs. AI Studio

What you can configure for Instagram in KNOWYOURCHAT

You'll find the most important Instagram options directly in the post.

Post type

Feed post (classic image or video in the profile grid)
Reel (short video)
Story (images/videos visible for 24h)
Carousel (several images/videos in one post to swipe through)

Thumbnail

You can add a thumbnail for your Reel

Collab partners

You can add up to 3 collab accounts (inviting/including the partner).

Tagging users

You can tag public profiles in the content.

Location

You can add a location.

First comment

You can prepare a first comment and have it published automatically along with the post.

Labels, scheduling, and review

Add labels: structure formats, campaigns, and priorities → Labels for posts
Date & time: schedule publication
Assign reviewers: structure feedback and approval within the team → Approval & review in Posts

Copy & support

You write your caption directly in the post.
With AI support you can create copy variants or polish your wording.

Preview

You'll see a preview of how the post will look on Instagram.

ℹ️ Important: Some Instagram features aren't available because Instagram doesn't expose them via its APIs (e.g. alt text, linking profiles in Stories, disabling comments before publishing, deleting posts within KNOWYOURCHAT).