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TikTok: Formats and Upload Requirements

Here you'll find the key specifications for TikTok plus practical recommendations so your uploads look clean and work reliably.

✅ A note on currency

TikTok changes details (e.g. length, upload limits, UI) regularly. If you want to be on the safe side, quickly check:

  • Does the aspect ratio fit (TikTok is vertical: 9:16)?
  • Is the resolution high enough (ideally 1080 × 1920)?
  • Is the file not too large?

Then you're usually on the safe side.

In short: What matters on TikTok?

TikTok is video-first and vertical. Content looks best when it fills the screen (9:16) and important elements don't sit right at the edge.

If you want to know in general what you can upload in KNOWYOURCHAT, start here: Media uploads: Overview.

Video (standard)

Recommendation (best case):

  • Format: 1080 × 1920 (9:16)
  • File format: MP4, MOV, WEBM
  • Frame rate: 30 fps (recommended)
  • Resolution: at least 720p

Duration:

  • 3 seconds to 10 minutes

Max. file size (note):

  • In practice, limits vary by device.
  • As a guideline (for uploads via KNOWYOURCHAT): 500 MB
  • Recommendation: if possible, stay under 500 MB so the upload and processing are more stable.

Practical tips for better quality:

  • Export in 1080p whenever possible.
  • Use clear subjects and avoid very fine details, because TikTok compresses more heavily.
  • If the video looks "muddy": re-export (MP4/H.264, moderate bitrate) and upload again.

Photo posts are ideal for step-by-steps, lists, before/after.

  • Format: 1080 × 1920 (9:16)
  • File format: JPG, PNG
  • Max. count: 10 images

Tip: Keep text/logos in the center and leave some space at the top/bottom, because UI elements sit on top.

Cover / thumbnail

  • Format: 1080 × 1920
  • Selection: from a video frame or upload

Last updated: April 9, 2026

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