KNOWYOURCHAT Glossary
📖 KNOWYOURCHAT Glossary
Here you'll find the key terms used in KNOWYOURCHAT, explained briefly and clearly.
| Term (A–Z) | Definition |
|---|---|
| Work-through list | A working list that shows what's up next (e.g. posts "Waiting for approval"). Often built using filters. |
| Account | A connected social media account or page through which you can publish posts and analyze statistics. |
| Account filter | A filter in the Creator Workbench that lets you see only posts from specific accounts. |
| Activity log | A history showing what happened to a post, for example edits, status changes, or approvals. |
| Alt text | A description of images for accessibility. Not available on every platform or via every API. |
| Upcoming posts | An overview of the next scheduled publications. Helps you quickly see what goes live next and whether there are gaps in your plan. |
| View (gallery/list/calendar) | The way a section is displayed. Depending on the view, you work more visually (gallery), in a structured way (list), or time-based (calendar). |
| Apps & integrations | A settings area where you connect additional tools. Depending on your setup, this can include Canva, for example. |
| Views | How often a post was viewed. The exact counting method depends on the platform. |
| Delivery | How strongly a post was delivered to users by a platform. Often visible through views or reach. |
| Admin (role) | The role with the most permissions. Admins can manage workspaces, change settings, and are usually also responsible for connections/reconnects. |
| Admin permissions (platform) | Permissions on a platform (e.g. Meta) that are often required to connect accounts or use certain features. |
| Create post | The function for creating a new post, either in the Creator Workbench or directly from the Calendar. |
| Post details | The detail view of a post in Community Insights with additional metrics and tabs such as Overview or Engagement. |
| Post editor | The editor in which you create or edit a post, including media, text, labels, and scheduling. |
| Post status | Shows where a post stands in the workflow, for example Draft, Review, Approved, Scheduled, or Published. |
| Naming scheme (labels) | Consistent rules for naming labels (e.g. Format:…, Campaign:…, Prio:…) so filters work reliably. |
| Best performer | A section (e.g. on Home/Dashboard) that shows the currently best-performing post. Serves as a quick signal check for which content is resonating right now. |
| Boosted post | A post promoted with budget. Depending on the platform, additional requirements apply for import/handling. |
| Call-to-action (CTA) | A prompt in the post, for example "Share your opinion" or "Save this for later". |
| Canva (integration) | A connection that lets you use designs from Canva directly in KNOWYOURCHAT for posts, instead of exporting and uploading them manually. |
| Carousel / multi-image post | A post with multiple images or slides. Each platform has different options and limitations. |
| Community Insights | The section for statistics and analyses of published posts across multiple platforms. |
| Community management | Working with comments and messages, for example replying, moderating, and assigning. |
| Creator (role) | The role that creates and edits posts. Creators prepare content and typically submit it for review/approval. |
| Creator Workbench | The workspace for creating, filtering, and processing posts, independent of the calendar date. |
| Dark ads / dark posts | Paid content that doesn't appear in the feed like regular posts. Availability in KNOWYOURCHAT depends on the platform API. |
| Demographics | Audience information such as age, gender, or top countries. Not every platform provides this data. |
| Direct messages (DMs) | Private messages within a platform. Depending on the API, features such as import, starting new messages, or media display may be limited. |
| Distribution | How well a post is delivered. Low views can also be due to distribution, not just the content. |
| Duet / Stitch | Interaction features on TikTok. In KNOWYOURCHAT, you can control whether they are allowed, depending on the platform options. |
| Engagement | An umbrella term for interactions such as likes, comments, shares, and saves. |
| Engagement rate (ER) | A metric that puts interactions in relation to delivery. Helps with fair comparisons within a platform. |
| Draft | The post is not yet final and will not be published until it is scheduled or approved. |
| Done (Smart Inbox) | A status/marker in the Smart Inbox that lets you close a thread. Done threads remain searchable but no longer appear in your open work list. |
| Settings | The area where you configure workspace, organization, and account topics, for example members, social media accounts, or security. |
| Feed | The "main stream" of a platform in which posts are delivered (e.g. Instagram feed, TikTok For You feed). |
| Filter | A selection aid for narrowing down content, for example by account, status, platform, time period, or label. |
| For You feed (TikTok) | The central delivery surface on TikTok. Many views from the For You feed mean: hook and viewer retention are decisive. |
| Approval | The step in which a post is checked and officially confirmed before it is scheduled or published. |
| Request approval | The action that puts a post into the review process so a responsible person can check it. |
| Approval process | The flow from draft through review to approval. Roles and permissions control who can do what. |
| Gallery view | A Workbench view as cards with previews. Good for visual scanning and creative work. |
| Total watch time | The total time people have watched a video. Especially relevant on video platforms. |
| Saves | Shows how often a post was saved. Often a strong signal of usefulness and long-term relevance. |
| Shares | Shows how often a post was shared. Often a strong signal of relevance or usefulness. |
| Hook | The opening of a post (first seconds/first lines) that decides whether people stick around. |
| Impressions | How often a piece of content was displayed. The term is used differently per platform and is not always identical to "views". |
| Inbox item | An entry in the Smart Inbox, for example a comment, a mention, or a message that needs to be handled. |
| Engagement (tab) | A tab in the post details that shows how engagement is composed and how strongly the post performs in relation. |
| Engagement overview | A summary of interactions (e.g. likes, comments, shares, saves) in the post details. |
| Label AI-generated content | Marking that content was created or assisted by AI. Availability depends on platform rules. |
| Calendar view | A view in the social media calendar where posts are displayed by date (month/week/day). |
| Channel | A connected social media channel within a workspace, e.g. Instagram or YouTube. |
| Campaign | A content unit spanning multiple posts, often structured using labels. |
| KPI | Key Performance Indicator. A metric that is particularly important for a goal, e.g. saves, watch time, or comments. |
| Label | A tag you use to structure posts, for example by format, campaign, or priority. |
| Label filter | A filter that lets you see only posts with specific labels in the Workbench or Calendar. |
| List / list view | A Workbench view as a table. Good for working through posts structured by date, status, and labels. |
| Marketing focus | A selected focus within your marketing goals, for example increasing reach, generating leads, or improving visibility. |
| Marketing goals | Specific marketing focus areas that contribute to company goals, e.g. increasing reach, generating leads, or improving visibility. |
| Milestone | A concretely measurable checkpoint that shows whether you're on track with your goals (for example launch, integrations, or customer count by date X). |
| Organization | The settings area for overarching fundamentals such as company goals, marketing goals, and (in preparation) social media strategy. |
| Platform API | The official interface of a platform (e.g. Instagram API). Through APIs, tools like KNOWYOURCHAT can access features and data, but not everything is available. |
| Platform filter | A filter in Community Insights for narrowing statistics down to one network (e.g. TikTok or YouTube). |
| Platform filter (Smart Inbox) | A filter in the Smart Inbox that lets you narrow threads down to one or more platforms for more focused work and fewer context switches. |
| Post type | The type of content, for example Reel, Story, Short, or photo post. Post types affect metrics and features. |
| Reach | How many individual people/accounts have seen a post. The definition and counting method depend on the platform. |
| Reconnect | Reconnecting a channel when permissions have expired or the connection was interrupted. |
| Reel | The video format on Instagram. Reels usually have different metrics and performance patterns than photo posts. |
| Retention / viewer retention | A metric or curve that shows when viewers drop off during videos. |
| Review | The checking step before approval, in which feedback is collected and changes are implemented. |
| Editor (role) | The role that reviews and approves posts. Editors are often responsible for review, quality, and brand conformity. |
| Roles & permissions | Rules that define who can create, approve, schedule, or publish posts. |
| Shorts | The short-form format on YouTube. Shorts often behave differently than classic videos. |
| Shorts feed | A traffic source on YouTube. Many views from the Shorts feed mean: hook and watch time are decisive. |
| Smart Inbox | The central inbox where comments and messages come together so nothing gets overlooked. |
| Social media calendar | The planning view in which posts are visible by date and new posts can also be created via a plus button. |
| Social media strategy | The principles by which you plan and execute social media (target audiences, formats, frequency, roles, success criteria). In KNOWYOURCHAT, this area is still in preparation depending on the rollout stage. |
| Status (workflow) | A step in a post's process, for example Draft → Review → Approved → Scheduled → Published. |
| Status filter | A filter in the Workbench for grouping posts by workflow status (e.g. Draft or Waiting for approval). |
| Stories | The short-lived format on Instagram/Facebook. Which options are possible depends on the platform API. |
| Strategic priorities | Additional topics that are important for the coming months. Helps bundle resources and make decisions traceable. |
| Token | An access key that platforms use for integrations. Tokens can expire and then need to be renewed via reconnect. |
| Tone (Smart Inbox) | A setting for the reply mood in the Smart Inbox. Helps keep replies consistent, e.g. neutral, positive, or negative (de-escalating and clear). |
| Traffic source | Information about where views come from, for example Shorts feed, search, or channel pages. Helps you better assess distribution. |
| Traffic sources | Shows where views come from, for example the Shorts feed or search (especially on YouTube). |
| Unscheduled posts | Posts that don't have a publication date yet and will be scheduled into the calendar later. |
| Company goals | The overarching goals of your company. They set the direction and help align priorities in marketing and content cleanly. |
| Connected accounts | An overview/status of whether your social media channels are connected correctly. Without a valid connection, posting, the Smart Inbox, or Insights may be limited. |
| Published on | The time at which a post went live on the platform. |
| Viewer (role) | A role with read-only permissions. Viewers can see content but typically cannot edit or publish it. |
| Watch time | See "Total watch time". An important video metric, especially for YouTube. |
| View duration | The average or typical time people watch a video. Important for video performance. |
| Recurring post | A post that appears regularly in a similar form (for example a weekly recap or product update). Often handled as a series using labels and scheduling. |
| Workflow | A post's path from draft through review/approval to scheduling and publication. |
| Workspace | A working area in KNOWYOURCHAT. Workspaces bundle accounts, team members, permissions, and content. |
| Workspace avatar | The visual identifier of a workspace. Helps avoid mix-ups when you have multiple workspaces. |
| Workspace name | The name of your workspace. It is shown in the navigation and helps you tell working areas apart. |
| Time lag (Insights) | A note that statistics are not always live immediately and may update later depending on the platform. |
| Time period (Insights) | A filter in Community Insights that sets the analysis period, for example the last 7, 30, 90, or 365 days. |
| Time period filter | A filter in Community Insights that determines which time span is analyzed (e.g. the last 30 days). |
| Time zone | A setting that determines the time zone in which times are displayed in KNOWYOURCHAT. Changing it affects the display, not already scheduled publication dates. |
| Audience impact | Tags or hints about the effect you want to achieve with a target audience (for example "cool", "AI", "credible"). Supports tone and topic selection. |
| Assignment | When a post or inbox item is assigned to a person so it's clear who is responsible. |
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