AI Quality Check: Facts, Style, and Compliance

The AI Crew (with the AI Studio) helps you, among other things, get to good copy quickly. Before an AI-generated text is published, though, you should give it a quick review. This usually takes only 1–3 minutes, but it prevents the typical mistakes: wrong facts, unclear statements, or a tone that doesn't match your brand.

This check is especially important because AI can phrase things convincingly even when individual details are wrong. So the rule is: AI writes, you take responsibility.

If you first want a general overview of the AI Crew (use cases and limits), start here: AI Crew: Overview (Cleo, Nova & more).

1) Context check (onboarding → less "generic")

The more carefully your goals, target audiences, and tone are maintained during onboarding, the less often you'll have to defuse sweeping generalizations or overly polished statements later in the quality check. For an example, see: AI Crew in Onboarding: Capturing Goals and Improving Content.

2) Fact check (quick but consistent)

Check everything that is "specific":

• numbers, prices, discounts, time references
• names, links, product details
• statements like "always", "never", "guaranteed", "best"

If facts are missing, replace them with neutral phrasing:

• instead of "20% more reach" → "can improve reach"

3) Avoid claims (and phrase things cleanly)

AI copy sometimes slips into marketing superlatives.

Watch out for:

• absolute statements ("100%", "guaranteed", "perfect")
• overly strong promises ("always works")

Better:

• "in many cases", "typically", "can help"

4) Tone of voice & brand voice

Ask yourself:

• Does it sound like you?
• Does the tone fit the platform?
• Is it clear, direct, and free of buzzwords?

Typical signs of AI copy:

• too generic
• lots of filler words
• overly polished "ad speak"

If you need guardrails for this, this is the right page: Brand Voice with AI: Tone of Voice & Style Guide.

5) Structure & readability

Even good copy can perform poorly if it's hard to scan.

Check:

• Is the hook clear?
• Are there short paragraphs or bullet points?
• Is the CTA unambiguous?

6) Platform fit

Each platform comes with different expectations.

Quick check:

• TikTok: short, direct, fast opening
• Instagram: clear value, save potential, easy to scan
• YouTube: context, structure, watch time/hook
• Facebook: dialogue-oriented, a question for the community

7) Legal & compliance (when in doubt, be conservative)

This can vary depending on your industry/team rules. In general:

• no misleading promises
• no sensitive data or internal information
• for partnerships/ads: label them correctly

⚠️ Note: AI is no substitute for a legal review. If you have fixed compliance rules, it's best to add them as a team standard.

If your concern is more about data than phrasing (what may go into prompts, what may not?), see: Data Use & Privacy with AI.

8) Sensitive topics

For sensitive topics (e.g. health, politics, crises):

• phrase things especially carefully
• no speculation
• better to get one extra review/approval

If you work as a team, clear responsibilities help (who checks what?) – see: AI + Approval Process: Working Together as a Team.

9) Final 30-second check

Before you save or send it for approval:

• 1 sentence: What is the key message?
• 1 sentence: What should readers do next (CTA)?
• Do tone and length fit?

✅ Best practice: If you can't immediately back up or explain something in the text, it's probably phrased too strongly. In that case, make it more neutral.

Further reading (related pages)

• AI Crew: Overview – context, what the AI Crew is suited for (and what it isn't).
• Brand Voice with AI: Tone of Voice & Style Guide – guardrails for tone, no-gos, and typical phrases.
• AI + Approval Process: Working Together as a Team – roles, review, and responsibility.
• Data Use & Privacy with AI – what belongs in prompts (and what doesn't).
• Organization: Brand Hub, Strategy Hub, Members, and Billing – goals/strategy as context so AI overreaches less.